Dubai Desert Safari

Dubai desert safari Feasibility report

Feasibility Report: Monthly Income Estimate for a Desert Safari Company

Discover the monthly income estimate for a Desert Safari Company, including revenue estimates, operating costs, pricing strategies, and key factors influencing profitabilityβ€”a comprehensive feasibility report for a successful desert safari business.

1. Market Research and Demand Assessment

  • Target Market:
    • 🧳 Tourists
    • 🌍 Locals
    • 🏒 Corporate Groups
  • Competition:
    • πŸ” Research other desert safari providers in the area.
    • πŸ“Š Analyze competitors’ pricing, packages, and customer reviews.
  • Customer Volume:
    • πŸ–οΈ High demand during peak seasons (winter months).
    • 🌞 Lower demand during off-season (summer months).

2. Services Offered

  • 🏜️ Standard Desert Safari:
    • Dune bashing, camel ride, and traditional BBQ dinner.
  • πŸ† Luxury Desert Safari:
    • Private vehicles, exclusive dining, stargazing, and cultural shows.
  • πŸŒ… Evening Desert Safari:
    • Sunset views, traditional performances, and BBQ dinner.
  • πŸ›Ά OvernightΒ  Desert Safari:
    • Camping, stargazing, bonfires, and cultural activities.
  • πŸ‘₯ Corporate/Group Packages:
    • Customizable itineraries for corporate events or large groups.

3. Pricing Structure

Package Type

Desert Safari Dubai Price per Person

🏜️ Standard Safari $50 – $150

πŸ† Luxury Safari $150 – $500

πŸŒ… Evening Safari $60 – $200

πŸ›Ά Overnight Safari $100 – $400

πŸ‘₯ Group/Corporate Custom pricing

4. Capacity and Number of Tours

  • πŸš™ Number of Vehicles:
    • e.g., 5-10 vehicles for tours.
  • πŸ‘₯ Customers per Vehicle:
    • 6 to 8 people per vehicle on average.
  • πŸ•’ Tour Frequency:
    • 2-3 hours daily (morning, afternoon, evening).

Example Calculation:

  • 🧳 6 customers per vehicle
  • πŸš™ 5 vehicles
  • πŸ•’ 3 hours per day

Total Capacity per Day:

  • 6 people Γ— 5 vehicles Γ— 3 tours = 90 customers/day

Average Occupancy (50% occupancy):

  • 45 people/day

5. Estimated Monthly Revenue

  • πŸ’΅ Daily Revenue:
    • 45 customers/day Γ— $100 average ticket price = $4,500/day
  • πŸ“… Monthly Revenue (30 days):
    • $4,500/day Γ— 30 = $135,000/month

6. Operating Costs

Expense Type Estimated Monthly Cost

πŸš— Vehicle Maintenance & Fuel $5,000 – $10,000

πŸ’Ό Staff Salaries $10,000 – $20,000

πŸ“’ Marketing & Promotion $3,000 – $5,000

πŸ›‘οΈ Insurance & Permits $2,000 – $3,000

🍽️ Food & Beverage $2,000 – $4,000

πŸ”§ Miscellaneous $2,000 – $4,000

Total Monthly Expenses:

  • $22,000 – $42,000/month

7. Profit Margin

  • πŸ’° Revenue: $135,000/month
  • πŸ’Έ Expenses: $22,000 – $42,000/month
  • 🏦 Estimated Profit:
    • $93,000 – $113,000/month

8. Seasonality Impact

  • ❄️ Peak Season (Winter):
    • High demand, especially from international tourists.
    • Higher pricing leads to more customers.
  • 🌞 Off-Season (Summer):
    • Low demand due to extreme heat.
    • Reduced number of tours, lower pricing.

9. Feasibility Considerations

  • 🧳 Customer Demand:
    • Consistent tourist traffic and marketing can ensure steady bookings.
  • πŸ’Έ Initial Investment:
    • Vehicles, licenses, and marketing could require significant upfront capital.
  • πŸ’³ Cash Flow:
    • Ensure management of cash flow during off-peak months to maintain profitability.
  • πŸ“ˆ Diversification:
    • Offer add-ons like photography, souvenir packages, or VIP services to increase Revenue.

Conclusion

  • Estimated Monthly Revenue: $135,000/month
  • Estimated Monthly Expenses: $22,000 – $42,000/month
  • Estimated Monthly Profit: $93,000 – $113,000/month
  • Feasibility: With proper planning, marketing, and an understanding of peak seasons, the desert safari Dubai business can be highly profitable.

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